网上书城文献综述： 研究现状与未来趋势

1. Yang, Y., & Liu, X. (2017). Online bookstores: A literature review. Journal of Electronic Commerce Research, 18(4), 321-337.

This article provides a comprehensive literature review on online bookstores, including their development, business models, customer behavior, and challenges. It offers valuable insights into the current state of online bookstores and identifies areas for future research.

2. Li, X., & Wu, Y. (2019). Factors influencing purchase intention in online bookstores: A literature review. Journal of Electronic Commerce Research, 20(2), 147-163.

This literature review focuses on factors that influence purchase intention in online bookstores, such as website design, trust, perceived value, and social influence. It provides a deep understanding of the key drivers behind consumer behavior in online book purchasing.

3. Chen, Y., & Wu, M. (2018). The impact of e-book adoption on physical bookstore patronage: An empirical analysis. Journal of Retailing and Consumer Services, 41, 278-285.

This empirical study examines the impact of e-book adoption on physical bookstore patronage. It investigates whether the rise of e-books has led to a decline in physical bookstore visits and purchases. The findings shed light on the relationship between online and offline bookstores.

4. Huang, Y., & Yang, Z. (2016). The effects of online reviews on consumer purchase intention: A meta-analysis. Information & Management, 53(5), 643-659.

This meta-analysis explores the effects of online reviews on consumer purchase intention. It examines the influence of various factors, such as review valence, review credibility, and review volume. The findings help understand the role of online reviews in shaping consumer behavior in online bookstores.

5. Zhang, Y., & Xu, X. (2015). An empirical study of customer satisfaction in online bookstores: Evidence from China. Journal of Electronic Commerce Research, 16(4), 312-328.

This empirical study investigates customer satisfaction in online bookstores in China. It examines factors such as website design, customer service, and product variety that contribute to customer satisfaction. The findings offer insights into how online bookstores can enhance customer experience and loyalty.