Reducing Counterfeit Complaint Rate (CCR) for Improved Product Quality in APAC

To provide some context, the Counterfeit Complaint Rate (CCR) is a crucial metric for measuring Product Quality (PQ) performance, ensuring that buyers receive genuine products without negatively impacting trustworthy sellers. In 2023, APAC TSE and SQ will collaborate on mini projects that involve a comprehensive analysis of CCR insights from a cross-team perspective. We aim to identify upstream solutions that can help reduce CCR and improve overall product quality.