5 Key Studies on Convention & Exhibition Center Service Quality and Customer Satisfaction

5 Key Studies on Convention & Exhibition Center Service Quality and Customer Satisfaction

This curated list of 5 recent international research papers explores the impact of service quality, customer satisfaction, and loyalty in convention and exhibition centers. Discover insights from experts on experiential marketing, brand equity, and the role of service quality in the industry.

1. Hsu, C. H., & Huang, C. C. (2017). Exploring the impact of service quality on customer satisfaction and loyalty in convention and exhibition centers. Journal of Convention & Event Tourism, 18(1), 1-22.

2. Kim, J. H., & Lee, C. K. (2019). The impact of experiential marketing on brand equity in convention and exhibition centers: Focusing on the mediating role of brand experience. Journal of Travel & Tourism Marketing, 36(5), 526-538.

3. Lee, J. H., & Kim, H. J. (2016). The impact of service quality on customer satisfaction and loyalty in the convention and exhibition industry. Journal of Convention & Event Tourism, 17(1), 1-19.

4. Li, X., & Wang, D. (2018). A study on the impact of service quality on customer satisfaction in convention and exhibition centers. Journal of Tourism and Hospitality Management, 6(1), 1-10.

5. Yang, Y., & Kim, H. J. (2016). Investigating the relationship among service quality, customer satisfaction, and loyalty in the convention and exhibition industry. Journal of Convention & Event Tourism, 17(3), 193-209.