There is nothing inherently wrong with the experiment itself, but the conclusion drawn from it may be limited. The study only looked at engineers and their ability to brainstorm, and it only compared two forms of communication (video and face-to-face). It is possible that other factors, such as the comfort level of the participants with the technology, the quality of the internet connection, or the physical environment in which the communication took place, could have also influenced the results. Additionally, the study only measured the quantity and diversity of ideas generated, but did not consider the quality or feasibility of those ideas

find something wrong in this experiment A new Columbia University study of company employees shows that communicating via online video reduces peoples ability to brainstorm effectively Because in the

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