Marketing Analysis Coca-Cola Company English1 Introduction Every company has their own questions about how to run it how to manage the staff how to attract customers and how to make profits The propos

son. One of the proposals that came up was to build a culture of customer care amongst the staff at the hotel. The staff was trained on how to provide excellent customer service, how to make the customers feel appreciated, and how to handle customer complaints effectively. In addition, the hotel offered some promotions and packages to attract more customers during the off-season.

3. SWOT Analysis

Strengths:

• Strong brand recognition
• Wide range of products
• Global reach
• Large marketing budget

Weaknesses:

• High sugar content in some products
• Negative impact on health
• Dependence on carbonated drinks
• High competition in the beverage industry

Opportunities:

• Expansion into new markets
• Development of healthier products
• Partnerships with other companies
• Increase in sales during off-season

Threats:

• Economic downturns
• Health concerns and regulations
• Increased competition from other beverage companies
• Changing consumer preferences

4. Marketing Mix

Product: Coca-Cola offers a wide range of beverages, including carbonated drinks, bottled water, juices, and sports drinks.

Price: The price of Coca-Cola products varies depending on the market and the type of beverage. The company uses a premium pricing strategy for its flagship product, Coca-Cola Classic.

Place: Coca-Cola products are available in over 200 countries and can be found in grocery stores, restaurants, and vending machines.

Promotion: Coca-Cola has a large marketing budget and uses various channels to promote its products, including television ads, social media, and sponsorships of sports events and music festivals.

5. Conclusion

The proposal to build a culture of customer care at the Mountain High Hotel Complex is a good strategy to increase business during the off-season. By providing excellent customer service, the hotel can attract more customers and increase customer loyalty. The SWOT analysis shows that Coca-Cola has a strong brand, but faces challenges such as health concerns and competition. The marketing mix of Coca-Cola includes a wide range of products, premium pricing, global distribution, and extensive promotion