Scene-based Consumer Hotels: Customer Accommodation Motivation and Experiential Value - A Case Study of Xishuangbanna Century Golden Hotel

Research on Customer Accommodation Motivation and Experiential Value of Scene-based Consumer Hotels: A Case Study of Xishuangbanna Century Golden Hotel

[Abstract] This study examines the motivation and experiential value of customer accommodation in scene-based consumer hotels, using Xishuangbanna Century Golden Hotel as a case study. Through questionnaire surveys and content analysis, the study analyzes the motivation behind customers' choice of scene-based consumer hotels and their experiential value during the accommodation process. The study finds that customers' motivation for choosing scene-based consumer hotels mainly includes hedonic motivation, social motivation, and functional motivation, among others. In addition, customers believe that scene-based consumer hotels offer unique accommodation experiences, including closeness to nature, interaction with local culture and experiences, and enjoyment of high-quality services. In terms of experiential value, customers generally believe that scene-based consumer hotels provide unique and personalized accommodation experiences that make them feel relaxed and comfortable. Furthermore, customers also believe that scene-based consumer hotels offer a variety of activities and entertainment options that allow them to fully enjoy the accommodation process. This research provides valuable insights for operators of scene-based consumer hotels. They can attract more customers by providing unique accommodation experiences and a variety of activities. Additionally, operators of scene-based consumer hotels can enhance customer satisfaction and loyalty by focusing on providing high-quality services.

[Keywords] Scene-based consumer hotels; Customer accommodation motivation; Experiential value; Xishuangbanna Century Golden Hotel