Please write an intro for an essay titled PESTEL Analysis on Bubble Tea Industry in China by case study on HeyTea

Bubble tea, also known as boba tea or milk tea, has become one of the most popular drinks in China in recent years. With its unique flavor and texture, bubble tea has captured the attention of a growing number of consumers, making it a highly lucrative industry. In this essay, we will conduct a PESTEL analysis on the bubble tea industry in China, using HeyTea as a case study. The analysis will examine the political, economic, social, technological, environmental, and legal factors that affect the industry and how HeyTea has navigated these challenges. Through this analysis, we hope to gain a better understanding of the bubble tea industry in China and the opportunities and challenges that exist for businesses like HeyTea.