Assessing the Value of Internet Healthcare Enterprises: An Improved CLV Model Approach

Abstract: This study uses Ping An Health as a case study to explore the value assessment of internet healthcare enterprises through the application of an improved Customer Lifetime Value (CLV) model. The aim is to develop a more scientific and reasonable evaluation method and provide decision-making guidance for the development of internet healthcare enterprises. The research findings reveal that factors such as user scale, conversion rate of paying users, business models, and service quality significantly impact the value of internet healthcare enterprises. Traditional valuation methods have limitations when applied to internet healthcare enterprises. Thus, this study introduces an improved CLV model that aligns with the characteristics of internet healthcare enterprises, providing a more accurate and scientific valuation method. By performing a valuation of Ping An Health using the improved CLV model, the study confirms its effectiveness and offers guidance for investors and decision-makers to better understand the potential value and return on investment of internet healthcare enterprises. This research contributes to the advancement and competitiveness of the internet healthcare industry.

With the rapid development of the internet and continuous innovation in the healthcare field, internet healthcare enterprises have emerged as essential components of the healthcare industry. These enterprises leverage the internet and information technology to provide innovative healthcare solutions, including online medical consultations, appointment scheduling, and medical services, offering users a more convenient and efficient healthcare experience. However, the development of internet healthcare enterprises is closely tied to investment risks, and investors and decision-makers require accurate assessments of enterprise value to mitigate these risks and formulate sound development strategies.

Traditional valuation methods have limitations when applied to internet healthcare enterprises. Methods such as cost approach, market approach, and income approach may not be suitable due to the differences in business and revenue models compared to traditional enterprises. Therefore, a more appropriate valuation method is needed to reflect the unique characteristics and potential value of internet healthcare enterprises.

This study introduces an improved Customer Lifetime Value (CLV) model as an evaluation method for internet healthcare enterprises. The improved CLV model considers factors such as user scale, conversion rate of paying users, business models, and service quality, providing a more comprehensive assessment of potential value and return on investment for internet healthcare enterprises. By using the improved CLV model, more accurate assessments of enterprise value can be made, enabling investors and decision-makers to make scientifically informed decisions.

Using Ping An Health as a case study, this research collects relevant data and applies the improved CLV model to assess its value. By analyzing factors such as user scale, conversion rate of paying users, business models, and service quality, the potential value of Ping An Health is evaluated and compared with traditional valuation methods. The research findings validate the effectiveness and accuracy of the improved CLV model in assessing the value of internet healthcare enterprises.

This research contributes to the field by providing a more scientifically and reasonably developed valuation method for internet healthcare enterprises. It assists investors and decision-makers in understanding industry trends and investment returns accurately. Additionally, the research offers prospects for the future development of internet healthcare enterprises and provides directions and recommendations for further research to promote the healthy growth of the industry.