Essential Readings in Service Marketing: 5 Recent Studies (2008-2023)

Essential Readings in Service Marketing: 5 Recent Studies (2008-2023)

This list provides citations for 5 influential English-language research articles on service marketing published within the last 15 years. Please note that this is a template, and specific articles have not been included as the prompt didn't specify a particular focus within service marketing.

To use this as a starting point for your research, consider these steps:

1. Identify Keywords: Determine your specific area of interest within service marketing (e.g., customer experience management, service innovation, service recovery).2. Database Search: Use relevant keywords to search academic databases like Web of Science, Scopus, or Google Scholar.3. Filter Results: Refine results by publication year (2008-2023), language (English), and exclude articles by Chinese authors if desired.

Citation Format: GB/T 7714-2015

Example:

1. Author1, A. B., Author2, C. D., & Author3, E. F. (Year). Title of the article in sentence case. Journal Name in Title Case, Volume(Issue), page range. DOI/URL

Replace the placeholders below with your findings:

1. [Insert Author Names]. (Year). [Insert Article Title]. Journal Name, Volume(Issue), page range. DOI/URL2. [Insert Author Names]. (Year). [Insert Article Title]. Journal Name, Volume(Issue), page range. DOI/URL3. [Insert Author Names]. (Year). [Insert Article Title]. Journal Name, Volume(Issue), page range. DOI/URL 4. [Insert Author Names]. (Year). [Insert Article Title]. Journal Name, Volume(Issue), page range. DOI/URL5. [Insert Author Names]. (Year). [Insert Article Title]. Journal Name, Volume(Issue), page range. DOI/URL