Counterfeit Complaint Rate (CCR) Reduction Strategy: Protecting Brands from Abusive Sellers

To effectively address the issue of abusive Sellers infringing on the listed brands, here is a collaboration plan you can follow:

1. Sales Team Collaboration:

• Share the list of brands with the sales team and provide them with information on the impact of these infringements on customer experience and the company's goals.
• Collaborate with the sales team to identify any existing relationships or partnerships with these brands. Leverage these connections to establish direct communication channels and work together to tackle the issue.
• Develop joint action plans with the sales team to identify potential opportunities for partnerships or collaborations that can help protect these brands from counterfeit activities.

2. Legal Team Collaboration:

• Engage the legal team to understand the legal rights and intellectual property protection available for the brands on the list.
• Collaborate with the legal team to identify any ongoing legal actions or cases related to these brands and provide them with the necessary information to support their efforts.
• Work with the legal team to draft and implement stricter policies and guidelines to prevent counterfeit activities and protect the brands from infringement.

3. Amazon Internal Product Team Collaboration:

• Collaborate with the internal product team at Amazon to develop and implement robust mechanisms for detecting and preventing counterfeit listings of the listed brands.
• Share the list of brands with the internal product team and provide them with relevant data and insights related to the infringement activities.
• Work together with the product team to improve the reporting and enforcement processes to ensure swift action against abusive Sellers.

4. Brand Protection Strategy:

• Develop a comprehensive brand protection strategy that includes proactive monitoring, reporting mechanisms, and enforcement actions against abusive Sellers.
• Establish direct lines of communication with the brands on the list and regularly update them on the progress made in combating counterfeit activities.
• Explore opportunities for collaboration with external brand protection agencies or organizations to strengthen the protection efforts.

5. Continuous Evaluation and Improvement:

• Regularly evaluate the effectiveness of the implemented strategies and initiatives.
• Analyze data and feedback to identify any gaps or areas for improvement.
• Collaborate with all relevant stakeholders to make necessary adjustments and enhancements to the collaboration plan and protection strategies.

By following this collaboration plan, you can work towards protecting the listed brands from abusive Sellers and improving the overall product quality and customer experience.