Post-BR Experience/BP Tools PM Role: Optimizing Brand Protection on Amazon

To address the current situation and shape the role of the post-BR experience/BP tools PM, here are a few ideas:

Improve measurement of business team's issue impact: Implement a standardized system to measure the impact of issues faced by brand owners. This could include tracking metrics such as the number of affected brands, revenue loss, customer complaints, etc. By having a quantifiable measure, it becomes easier to prioritize and address the most impactful issues.
Establish solution owners for immediate support: Create a dedicated team or designate specific individuals within the global team who will be responsible for providing immediate support and solutions to the identified pain points. This ensures that there is a clear point of contact for brand owners, reducing the burden of finding the right solution owners.
Enhance communication and status updates: Implement regular and structured communication channels between the post-BR experience/BP tools PM and the global team. This could include weekly or monthly meetings where the PM shares local insights and feedback, while also receiving updates on the progress of promised solutions. Having a clear feedback loop and timely updates will help address issues effectively.
Establish a feedback mechanism for brand owners: Create a mechanism for brand owners to provide feedback on the effectiveness of implemented solutions. This could be in the form of surveys or feedback forms that allow brand owners to share their experience and suggest further improvements. Regularly monitoring and analyzing this feedback will help identify areas for further enhancement.
Collaborate with market research teams: Work closely with market research teams to gather insights on emerging issues and trends in the market. This will help proactively identify potential pain points and allow for the development of targeted initiatives to address these challenges.

Overall, the focus should be on creating a structured and efficient process for identifying and addressing pain points, while also ensuring effective communication and collaboration between the post-BR experience/BP tools PM and the global team.