What is the English translation for '渠道'? - Channel and Distribution Channel Explained

The English translation for '渠道' is 'channel' or 'distribution channel'.

'Channel' is a general term that refers to any means by which a product or service is made available to consumers. This could include online channels, such as websites and social media, as well as offline channels, such as retail stores and direct sales.

'Distribution channel' is a more specific term that refers to the path that a product or service takes from the producer to the consumer. This can include intermediaries, such as wholesalers and retailers, as well as logistics providers, such as shipping companies.