Amazon Account Deactivation: Laifen Brand Owner's Patent Infringement Appeal & Account Risk

On April 21, 2023, Laifen, the brand owner with a US CID of xxx and Brand ID of xxx, had their ASIN enforced due to patent infringement. The brand owner appealed the enforcement on April 22, 2023, but their appeal was rejected. Seeking assistance, the brand owner reached out to AHS (Assistance and Support) and appealed again on April 26, 2023, using the same documentation. This time, their appeal was successful. \n\nIn June, the brand owner received multiple notifications indicating that their account was at risk and required immediate communication with the seller. The brand owner contacted AHS and discovered that xxx. The brand owner explained that they had appealed through the standard path without any retraction of the RO (Reason for Outage). However, despite their efforts, the brand owner's account was deactivated due to suspected activities such as selling inauthentic or prohibited goods, committing fraud, or engaging in other illegal or abusive behavior.