Fashion Marketing and Branding Expertise: My Research Interests and Skills Align with The SAFE Futures Group

My primary research interests revolve around Fashion Marketing and Branding, Digital fashion, NFT, Metaverse, Consumer behavior, and Sustainability. I have a background in textile design from my undergraduate studies, which has provided me with a solid foundation in textile and fashion design. During my postgraduate studies, I acquired basic theoretical knowledge of Fashion Marketing and Branding, and developed skills in Key Issues and Trends, a course that sparked my research interests in digital fashion, virtual fashion, and sustainability. These courses also exposed me to knowledge about consumer behavior, marketing strategy, and fashion brand management, prompting me to delve deeper into this field. For my master's degree Final Project, I chose to study the trending topic of NFT virtual fashion and analyzed its impact on Chinese consumers. Through my master's studies, I have accumulated theoretical knowledge in fashion marketing and conducted research on sustainable and digital fashion. I firmly believe that my research interests and skills align perfectly with the research direction of The SAFE Futures group.