Fashion Marketing & Branding Expert: Digital Fashion, NFT, Metaverse, and Sustainability Research

My key research interests are in Fashion Marketing and Branding, Digital fashion, NFT, Metaverse, consumer behavior, and sustainability. During my graduate studies, I acquired foundational knowledge in fashion marketing and branding, and developed key skills in identifying key issues and trends, particularly in the areas of digital fashion, virtual fashion, and sustainability. Through my coursework, I gained insights into consumer targeting, marketing strategies, and fashion brand management, which further fueled my interest in this field. For my master's thesis, I chose to research the hot topic of NFT virtual fashion and analyzed its impact on Chinese consumers. I believe that my research interests and skills align well with the research directions of The SAFE Futures group.