The Role of Trust in Business: Is a Rational Case Enough?

The emergence of trust is not simple nor is it based on one making a rational case. As trust is not an item on a checklist—it is a feeling, not a rational experience—it only begins to emerge when consumers sense that a company is driven by something other than their own self-gain.

This writing sample correctly cites the source for the original quote. The student paraphrase accurately reflects the source material and uses appropriate quotation marks.

The quote itself comes from Simon Sinek's book 'Start with Why: How Great Leaders Inspire Everyone to Take Action.' In this book, Sinek argues that true leadership inspires action because it's driven by a purpose beyond mere self-interest. This aligns perfectly with the student's writing, which emphasizes that trust is rooted in the perception of a company's underlying motives.

The sample demonstrates an understanding of proper source attribution and effectively incorporates the quote to support its argument. Therefore, the answer is a. Yes.