How to Build Trust: Understanding the Importance of Purpose and Authenticity

"Trust does not emerge simply because a seller makes a rational case why the customer should buy a product or service, or because an executive promises changes. Trust is not a checklist. Fulfilling all your responsibilities does not create trust. Trust is a feeling, not a rational experience. We trust some people and companies even when things go wrong, and we don't trust others even though everything might have gone exactly as it should have. A completed checklist does not guarantee trust. Trust begins to emerge when we have a sense that another person or organization is driven by things other than their own self-gain."\n\nStudent Writing Sample 1: \n\nIt is hard to gain trust. \n\nDoes this writing sample use sources correctly? \n\nSelect one:\n\na.\nNo\n\nb.\nYes\n\nContent: a. No