Wei Ya Sells $6 Million Rocket Launch on Taobao, Generating National and International Buzz

There is also 33-year-old Wei Ya, whose 1 April sale of a $6m rocket launch on Taobao amazed the nation and attracted international publicity. She is a popular livestreamer on Taobao, China's largest e-commerce platform. Her April Fool's Day stunt, selling a rocket launch for $6 million, was a huge success, attracting millions of viewers and generating a lot of buzz. It's a testament to the power of livestreaming and influencer marketing in China. This is a remarkable example of how far e-commerce has come in China. With the rise of livestreaming and influencer marketing, Chinese consumers are increasingly willing to buy anything online, even rocket launches.