Media Convergence vs. Integration vs. Fusion: What's the Best Term for Media Merging?

Currently, the most widely recognized English term in academia for '媒体融合' (media merging) is 'media convergence', signifying the trend of different media forms, platforms, and technologies merging together. 'Media integration' is typically used to describe the coordination and consolidation of different media, while 'media fusion' emphasizes the blending and merging of different elements.