出版业转型升级的融资策略研究：以中南传媒为例

The development of the publishing industry needs to keep up with the times, and a favorable economic environment is the basic condition for transformation and upgrading. Starting from the research background and significance of the publishing industry, and using financing and investment as the basic concepts, financing strategies can be divided into three types: 'aggressive financing strategy', 'moderate financing strategy', and 'conservative financing strategy'. Furthermore, specific case studies of Central South Media Publishing Group are introduced, including the basic situation and operating conditions of Central South Media. Based on the data reference, the development of Central South Media is stable and the financing strategy is relatively diverse, but there are still certain shortcomings. From the problems faced by Central South Media's investment and financing strategies, solutions are sought and finally, solutions and development plans are proposed to enable the publishing industry to move towards a more promising direction.