Douyin: China's Leading Short-Video Platform | 80 Words

Douyin is a popular short-video platform in China that allows users to create and share 15-second videos with music, filters, and special effects. It was launched in 2016 by ByteDance, the company behind TikTok, and has quickly become one of the most popular apps in China with over 600 million active users. Douyin's algorithmic recommendation system suggests personalized content to users based on their behavior and preferences, making it an effective marketing tool for brands and influencers. The app has also been used to launch viral challenges, popular dances, and memes.