A Purpose-Driven Approach to Translating Chinese Cuisine Names in 'A Bite of China'

With globalization accelerating and Chinese culture gaining increasing popularity, more people are becoming interested in Chinese culinary culture. 'A Bite of China', a documentary showcasing China's diverse and fascinating food traditions, has gained immense popularity both domestically and internationally due to its unique perspective and in-depth exploration. However, the numerous Chinese cuisine names featured in the documentary pose a significant challenge for audiences unfamiliar with the Chinese language, hindering their reading and comprehension. Translating these names into English not only facilitates the promotion of Chinese culinary culture but also enables individuals from different cultural backgrounds to better understand each other. This paper aims to explore how to achieve accurate, standardized, and culturally appropriate translations of Chinese cuisine names featured in 'A Bite of China' through a purpose-driven translation strategy, fulfilling the reading needs of audiences with diverse cultural backgrounds.