Counterfeit Complaint Rate (CCR) - A Key Indicator of Product Quality (PQ) Performance

The Counterfeit Complaint Rate (CCR) is a crucial metric for evaluating Product Quality (PQ) performance as it ensures that buyers receive genuine products without adversely affecting reputable Sellers. Our focus in 2023 will be on fostering greater collaboration with APAC PQ to identify and implement effective upstream solutions, and with CN NSR team to equip Sellers with comprehensive knowledge and educational resources on PQ. Building on our achievements from the previous year, we will continue to enhance CN NSR product quality and elevate CX through insights gained in 2022.