The Deconstruction of Dragon Imagery in Television Animation: Reflecting Market-Driven Cultural Shifts

Since the advent of television animation, the deconstruction of the revered image of dragons has also reflected the contemporary cultural phenomenon of marketization, commercialization, and consumerism that has emerged with the advent of market economies. Under the influence of new media, new ideas, and globalization, animation has extensively employed techniques such as absurdity, parody, collage, and grafting, leading to a transformation in the characterization of dragons from 'divinity' to 'humanity'.