Two-Way Asymmetrical Model: A Form of Grey Propaganda?

Yes, the two-way asymmetrical model could be seen as a form of grey propaganda based on the definition provided by Jowett and O'Donnell. Grey propaganda is characterized by the use of truthful information, but presented in a way that is biased or manipulative in order to influence the audience's perception and behavior. In the two-way asymmetrical model, the organization engages in a two-way communication process, but the primary goal is to persuade or manipulate the audience rather than seeking mutual understanding or shared decision-making. The organization may use research and feedback to refine its messaging and tactics, but ultimately it seeks to maintain control over the communication process and steer the audience towards a predetermined outcome. This approach is similar to grey propaganda, which seeks to present information in a way that appears objective and truthful, but is designed to manipulate the audience's perceptions and behavior.