故宫文创品牌新媒体营销策略分析：助力文化产业发展

Abstract: This article explores the market environment of the Palace Museum's cultural and creative brand in the new media era and proposes marketing strategies and paths that are suitable for the brand. This provides a feasible direction for the long-term development of museum cultural and creative products in the new media environment. At the same time, this research can also provide reference and inspiration for other cultural and creative brands or related organizations, help them better utilize new media platforms for brand promotion, product innovation, and market expansion, and promote the rapid development of the cultural industry. In addition, the study of the Palace Museum cultural and creative brand's new media marketing strategy analysis can promote the concept and practice of combining traditional culture with modern marketing, strengthen cultural self-confidence and national pride, and support the dissemination and influence of Chinese culture internationally.