Multimodal Text: Narrative Strategies and Meaning Construction Through Audiovisual Presentation and Linguistic Expression

This article examines the narrative strategies and constructive meaning of multimodal text through two key aspects: visual and auditory presentation, and linguistic expression. By effectively combining these elements, multimodal text can activate, guide, and summon audience emotional experiences and emotional resonance. This, in turn, allows for the generation of narrative meaning, transforming the story presentation into a profound linguistic significance. Ultimately, this process contributes significantly to constructing national spirit and shaping value consensus.