PepsiCo Iced Tea Launch: Ural Region Shows Promise in 2017

Based on the volume and value share data provided, the Ural region appears to be the most promising for the launch of a new iced tea category in 2017. This region saw an increase in volume share compared to the previous year, and a slight increase in value share as well. Additionally, its value share is higher than that of the South region, which saw a decrease in both volume and value share. The Moscow, Northwest, Central, and Sibera&FE regions all saw decreases in both volume and value share, making them less attractive options for launching a new product.