PepsiCo Russia Market Analysis: Best Region for New Iced Tea Launch in 2017

Based on the 2016 PepsiCo market data by region, the Moscow region had the highest volume (19.7%) and value share (27.5%) despite slight decreases from the previous year. This suggests that the Moscow region is the most promising area for launching a new iced tea product due to its larger market. The Central region also had a relatively high volume (18.7%) and value share (27.1%), making it another potential option for product development. Other regions experienced either decreases in volume and/or value share, or have lower overall market share, making them less attractive options for a new product launch. For example, the South region experienced a decrease in both volume and value share, while the Ural region had lower overall market share compared to Moscow and Central regions.