Coca-Cola Market Share Analysis in Russia: Identifying Regions for New Product Development

As per the 2016 Coca-Cola market data, the Moscow and Northwest regions in Russia have the highest value share, indicating strong purchasing power and demand for Coca-Cola products. This makes them attractive regions for launching a new soft drink category, potentially yielding high returns.

However, the South region also boasts a high value share with a slight increase compared to the previous year, suggesting a growing market and potential for expansion.

The Ula region, on the other hand, experienced a decrease in both volume and value share compared to the previous year. This suggests that launching a new product in this region might not be the most lucrative option for development.

The market data does not provide information about the Center and Siberia regions, making it difficult to assess their potential for product development. However, considering their geographical location and population density, these regions may also offer opportunities.

Overall, the Moscow and Northwest regions appear to be the most promising options for launching a new soft drink category due to their high value share and strong demand for Coca-Cola products. The South region also presents a viable option due to its growing market.