to Twitter for securing such high-profile advertisers for one of the biggest events in the US sporting calendar. This move is significant for Twitter as it looks to increase its ad revenue and compete with Facebook and Google. It also highlights the continued importance of traditional media events like the Super Bowl, despite the rise of digital and social media.

Giant-coup-for-Twitter!--It-appears-that-Twitter-has-convinced-PepsiCo-and-Anheuser-Busch-InBev-to-spend-$3M-and-$24M-respectively-on-Twitter-takeover-ads---Twitter’s-flagship-ad-product---for-Super-Bowl-Sunday-Huge-congrats

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