Postfeminist Discourse in Social Media Advertising: Analysis and Examples

Some of the most frequent used Postfeminist Discourse in Fermvertisings are:

Empowerment: This discourse emphasizes the idea of women being strong and independent. It is often used to promote products or services that are geared towards empowering women, such as fitness products or financial services. For example, Nike's 'Dream Crazier' campaign featured female athletes breaking gender barriers and achieving their dreams.
Beauty standards: This discourse often focuses on the idea that women should conform to certain beauty standards in order to be accepted by society. It is often used to promote beauty products or services. For example, Dove's 'Real Beauty' campaign aimed to challenge traditional beauty standards by featuring women of different shapes, sizes, and ages in their ads.
Sexuality: This discourse often promotes the idea that women should be sexually liberated and free to express their sexuality. It is often used to promote products or services that are related to sex or sexuality. For example, the lingerie brand Victoria's Secret is known for their sexually suggestive ads featuring models in lingerie.

If you want to use a quantitative research method, you could conduct a content analysis of Fermvertisings on social media to identify the frequency and types of postfeminist discourse used. You could also analyze the engagement metrics (likes, shares, comments) of these ads to determine which types of postfeminist discourse are most effective at engaging audiences. Additionally, you could survey social media users to gather their perceptions and opinions of these ads and the postfeminist discourse used.