农夫山泉营销策略研究：国外文献综述

农夫山泉营销策略研究：国外文献综述

本论文旨在深入研究农夫山泉的营销策略，并参考了多篇国外学术期刊的文献，分析了农夫山泉的品牌形象、营销组合、消费者感知、竞争策略、品牌忠诚度、社交媒体营销、分销策略、定价策略、广告策略和品牌定位策略等方面。

国外参考文献:

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