Ethical Concerns in Insurance Pricing Based on Gym Activity

'Privacy and informed consent': The issue of informed consent arises as customers are asked to opt-in to their data being passed to the insurance division for pricing purposes. However, the placement of the opt-in box at the end of a long form raises concerns about whether customers truly understand what they are consenting to and if they have enough information to make an informed decision.

'Discrimination': The use of gym membership and frequency of use as a factor in pricing individual insurance policyholders may be seen as discriminatory towards those who do not or cannot afford to join a gym. This may result in some individuals being charged higher premiums solely based on their inability or unwillingness to join a gym.

'Conflict of interest': The fact that the insurance company is part of a larger conglomerate which also owns a chain of gyms raises concerns about a potential conflict of interest. It may be argued that the insurance division has a vested interest in promoting gym membership and activity levels to increase its profits, which may not necessarily be in the best interest of all policyholders.