徐映梅主编《市场调查理论与方法》参考文献：营销研究必备参考书目

本文列出了徐映梅主编的《市场调查理论与方法》一书中所参考的营销研究相关书籍，涵盖了市场调查方法、市场研究理论等方面，为想要深入学习市场调查的读者提供参考。

Babbie, E. (2016). 'The Practice of Social Research'. Cengage Learning.
Churchill, G. A. (2009). 'Marketing Research: Methodological Foundations'. Cengage Learning.
Hair, J. F., & Lukas, B. (2014). 'Marketing Research: An Applied Orientation'. McGraw-Hill Education.
Malhotra, N. K. (2010). 'Marketing Research: An Applied Orientation'. Pearson Education India.
McDaniel, C., & Gates, R. (2010). 'Marketing Research Essentials'. John Wiley & Sons.
Naresh, K. M. (2010). 'Marketing Research: An Applied Orientation'. Prentice Hall.
Saunders, M., Lewis, P., & Thornhill, A. (2015). 'Research Methods for Business Students'. Pearson Education.
Zikmund, W. G., Babin, B. J., Carr, J. C., & Griffin, M. (2013). 'Business Research Methods'. Cengage Learning.