Effective Product Quality Program Management Reduces Counterfeit Complaints by 45.5%

By aligning key program strategy with senior business leaders, defining goal language, calculation and tracking logic, and goal breakdown, the program successfully managed the end-to-end P1 level key product quality program goal, resulting in a significant 45.5% reduction of counterfeit complaint rate for CN Sellers selling into the global marketplace, achieved through the identification of risky Sellers to improve proactive detection model.