Ethnocentrism: Definition, Examples & Impact

Ethnocentrism is the belief or attitude that one's own cultural or ethnic group is superior to others. It involves judging other cultures by the standards and values of one's own culture, and viewing one's own culture as the norm or standard against which all other cultures should be measured. Ethnocentrism can lead to a lack of understanding and appreciation for other cultures, and can result in prejudice and discrimination towards those who are perceived as different.