Mass Communication: Understanding the Process and its Components

Mass communication is the process of using messages to generate meanings in a mediated system, between a source and a large number of unseen receivers. It always involves a transmission system (mediator) between the sender and the receiver. This means that the message is not directly transmitted from the sender to the receiver, but rather goes through a third party, such as a television, radio, newspaper, or internet platform. This mediating system plays a crucial role in shaping the message and influencing how it is received and interpreted by the audience.