Cognitive Principles in Relevance Theory: How Knowledge Shapes Understanding

The cognitive principles in the associative theory refer to the way people utilize their existing knowledge and experience to understand, analyze, infer, and reason when receiving information, thus forming their cognition of the information. This cognitive process is based on human cognitive structures and mechanisms, including perception, memory, and thinking. The role of cognitive principles in the associative theory is to help us understand why some information is easy for people to accept and remember while others are easily ignored and forgotten. At the same time, cognitive principles can also guide us on how to utilize people's cognitive mechanisms and structures more effectively in information dissemination and marketing efforts to achieve the desired results.