消费者购买意愿研究综述：国外文献分析

'Consumer Purchase Intention: A Review of Literature' by Muhammad Ali Khan and Muhammad Yasir Khan (2018) - This article provides a comprehensive review of the literature on consumer purchase intention, including its definition, factors influencing it, and measurement techniques.

'The Influence of Social Media Advertising on Consumer Purchase Intention: An Empirical Study' by Sanjay Mishra and Ritu Rani (2018) - This study examines the influence of social media advertising on consumer purchase intention and identifies the key factors that affect it.

'The Impact of Brand Awareness on Consumer Purchase Intention: The Mediating Role of Perceived Quality and Brand Loyalty' by Ali Almansoori and Ali Alawneh (2019) - This research investigates the impact of brand awareness on consumer purchase intention and the mediating role of perceived quality and brand loyalty in this relationship.

'Factors Influencing Online Purchase Intention: A Review and Proposed Framework' by Muhammad Rafiq and Pervaiz K. Ahmed (2019) - This paper presents a review of the literature on factors influencing online purchase intention and proposes a framework for understanding the key determinants of this behavior.

'Understanding Consumer Purchase Intention for Green Products: A Theory of Planned Behavior Perspective' by Olufemi A. Omitola and Oluwakemi O. Adisa (2019) - This study explores consumer purchase intention for green products from the perspective of the theory of planned behavior and identifies the key determinants of this behavior.

'The Impact of Personal Values on Consumer Purchase Intention: A Study of Luxury Fashion Brands' by Sina Seifollahi, Leila Shafaei, and Mohammad Javad Taghizadeh (2020) - This research examines the impact of personal values on consumer purchase intention for luxury fashion brands and identifies the key values that influence this behavior.

'The Influence of Online Reviews on Consumer Purchase Intention: A Meta-Analysis' by Feng Liang, Jianxiong Huang, and Xueqin Zhu (2020) - This article presents a meta-analysis of the literature on the influence of online reviews on consumer purchase intention and identifies the key factors that moderate this relationship.