Haikou Tourism Destination Image: Perception and Influence from Network Text Analysis

This research investigates the perception and influence of Haikou's tourism destination image based on network text analysis. By analyzing online reviews and social media posts, the study aims to identify key factors shaping traveler perceptions of Haikou and their potential impact on the city's tourism industry. The findings offer valuable insights for tourism stakeholders in Haikou to enhance their marketing strategies and improve the overall tourism experience.