Innovative Strategies for Retail Business in Commercial Banks: A Case Study of China Merchants Bank

This paper takes financial technology as the background and China Merchants Bank as the research object to explore the innovative strategies of commercial banks in retail business. Firstly, the impact of financial technology on commercial banks' retail business is analyzed, pointing out the role of financial technology in improving customer experience, enhancing efficiency, and reducing costs. Then, through a case analysis of China Merchants Bank's retail business innovation practices, the paper summarizes its innovative exploration in retail business. Finally, the paper proposes strategic suggestions for commercial banks to achieve retail business innovation under the background of financial technology, including strengthening technology investment, emphasizing customer experience, and focusing on talent cultivation. The aim of this paper is to provide reference and guidance for the innovation of commercial banks' retail business.