HSUHK Campus Restaurant Proposal: Authentic Chinese Cuisine with Online Ordering

Executive Summary

Our proposed business is a Traditional Chinese Restaurant that will serve 'yum cha' and other Chinese gourmet dishes to the students and staff of HSUHK. Due to the pandemic, we will also provide an online platform for customers to order takeaways. We aim to provide an authentic Chinese dining experience while maintaining high standards of food quality and service.

Market Analysis

The demand for Chinese cuisine is growing rapidly in Hong Kong due to its unique taste and flavor. The HSUHK campus has a large student population, and there are not many options for Chinese cuisine in the area. This creates an opportunity for us to provide a unique dining experience to the students and staff of the university.

Our target market is students and staff who are looking for a quick and affordable meal option. We will also target families and groups who are looking for a casual dining experience.

Marketing Strategy

Our marketing strategy will focus on creating awareness of our restaurant through social media platforms, online advertising, and local newspapers. We will also offer discounts and promotions to attract new customers.

We will collaborate with the university to offer special discounts to students and staff. This will help us build a loyal customer base and increase our brand reputation.

Menu

Our menu will feature a variety of traditional Chinese dishes, including 'dim sum', noodles, rice dishes, and soups. We will also offer a range of Western dishes such as sandwiches, burgers, and cakes.

Our restaurant will be open for breakfast, lunch, and dinner, and we will also offer a takeaway service for customers who prefer to dine at home.

Online Platform

We will develop an online platform where customers can order food for takeaway. The platform will be user-friendly and easy to navigate, allowing customers to place orders quickly and easily.

We will also offer a delivery service for customers who are unable to collect their orders from our restaurant.

Financial Projections

We anticipate a start-up cost of HKD 1,500,000, which will cover equipment, furniture, inventory, and marketing expenses.

Our projected revenue for the first year is HKD 2,500,000, with a net profit of HKD 500,000.

Conclusion

Our proposed Traditional Chinese Restaurant is a unique dining option for the HSUHK campus. We aim to provide high-quality food and service to our customers while maintaining affordability. Our online platform will make it easy for customers to order food for takeaway, which is especially important during the pandemic. We are confident that our business will be profitable and successful in the long run.