E-commerce Omnichannel Operations Intern: Managing 618 Shopping Festival Projects

Situation: I was an e-commerce omnichannel operations intern at JD.com's 3C computer and digital department, responsible for resource allocation for the entire team during the 618 shopping festival.

Task: During the 618 shopping festival, I needed to coordinate and manage multiple projects, including learning JD.com's 618 theme activities, online presentations, developing promotional plans and selling resource packages with brands. Due to tight deadlines and high pressure, I needed to handle multiple tasks quickly and effectively.

Action: To effectively handle these tasks, I took the following measures. Firstly, I created an online document that listed all tasks, including important deadlines, personnel involved, and required resources. Then, I prioritized them to ensure that I completed the most urgent and important tasks first. The priority considerations were mainly based on two levels: first, the more personnel involved, the higher the priority; second, the tasks that could bring more GMV to the team were given higher priority.

Next, I created a timeline for task progress based on my work rhythm. I organized a communication meeting with my colleagues to develop a resource allocation plan to ensure that we could make the most of everyone's skills and time and optimize team collaboration efficiency. I maintained good communication and collaboration with my colleagues to ensure that everyone knew their responsibilities and timelines. After the meeting, I made the timeline public via email and shared documents, and listed the group's to-do list in the chat group every day to remind relevant personnel to prepare. Throughout the process, I also reported progress to my leader every day to ensure that my work direction was in line with the overall marketing strategy.

During the entire 618 period, I handled multiple tasks such as following up on sales data for each brand, coordinating marketing activities and poster design, and communicating with upstream to obtain more exposure resources. When handling each task, I followed my task list, prioritized the most important and urgent tasks, and made adjustments as needed.

Result: Through these measures, I successfully handled multiple tasks and completed all tasks within the specified time. I even increased the overall resources of our team because I was familiar with the needs of upstream colleagues. I demonstrated high collaboration and execution in this high-pressure environment and contributed to the company's good performance.

Summary: Throughout the process, I was working at full capacity every day. By arranging work reasonably and communicating with colleagues in a timely manner, and providing suggestions from their perspective, these skills not only helped me complete my work but also contributed to the team's performance growth.