Boosting JD 618 Flash Sale Performance by 30%: My Internship Success Story

Summary: I'm excited to share my experience of how I increased GMV by 30% during the JD 618 internship, even when the flash sale module was already performing exceptionally well.

Situation: The 618 period was crucial for our department, with the flash sale module being a major driver of performance. We had already achieved impressive results, generating 25 million in revenue.

Task: When setting goals, I considered our department's product lineup and past flash sale data. We were launching several new and popular products, and the product managers were incredibly motivated. I wanted to make a significant impact during 618, so I set a high target: increase overall flash sale performance by 20%.

Action: To achieve this goal, I implemented a multi-pronged strategy:

• Data Analysis: I analyzed data from past 618 and Double Eleven events to identify the most popular time slots.* Product Focus: I collaborated with product managers to create a special pool for key products, enhancing their exposure within the allowed rules.* National Brand Collaboration: I worked with domestic small brands to organize a 'National Ink Cartridge Shopping Festival', uniting over ten brands.* Membership Growth Incentives: We established a program rewarding brands with significant membership growth during 618 with extra resources.* Resource Acquisition: I actively communicated with upstream suppliers to secure additional flash sale resources.

Result: These initiatives resulted in a 30% increase in our department's flash sale performance, reaching a GMV of 30 million. This experience provided valuable insights into our department's products and highlighted a key need for B2B customers: the ability to purchase products in bulk. Following 618, I presented my idea to the leader for establishing an 'integrated store' to address this pain point.