Guangdong Famous Brands: Chinese Dominates Global Outreach

This section focuses on the languages employed by Guangdong's renowned brands to connect with a global audience. The analysis considers only the official corporate websites of the 147 Guangdong Famous Export Brands from 2017 to gain a thorough understanding of the language options available to users. The study reveals that 146 out of 147 export brands use Chinese as their primary communication language on their official websites. The sole exception is Hopeful Enterprise, which exclusively utilizes an English corporate website. The reason for adopting Chinese as the primary language is clear. Firstly, these companies are based in China. Secondly, while they are exploring the global market, the vast Chinese market is crucial to their success. The language options available on the official websites of these brands are presented below.