武汉夜游产品开发与研究：基于游客体验的创新设计

Abstract

As a famous city in China, Wuhan has many attractions to offer, especially at night. However, the current night tour products cannot fully meet the needs of tourists. Therefore, this paper aims to develop and research a new night tour product in Wuhan based on tourist experience. By analyzing the needs of tourists, the characteristics of Wuhan's night scene, and the development trends of the tourism industry, this paper proposes a new night tour product that focuses on providing tourists with a unique and immersive experience of Wuhan's night culture.

Introduction

Wuhan, located in central China, is a city with a long history and rich culture. As a famous tourist destination, Wuhan attracts millions of tourists every year. Especially at night, Wuhan's various attractions, such as the Yellow Crane Tower, the Yangtze River Bridge, and the East Lake, become more charming and attractive. However, the current night tour products cannot fully meet the needs of tourists, especially those who seek a unique and immersive experience of Wuhan's night culture. Therefore, in order to enhance the competitiveness of Wuhan's tourism industry, it is necessary to develop and research a new night tour product that focuses on tourist experience.

Literature review

Tourist experience has become an important research topic in the tourism industry. According to Pine and Gilmore (1999), tourist experience is the sum of all the feelings, sensations, and perceptions that a tourist has during a trip. Tourist experience is not just about visiting attractions but also about the interaction between tourists and local culture, history, and people. Therefore, a good tourist experience can enhance the satisfaction and loyalty of tourists, and ultimately promote the development of the tourism industry.

Night tour products have become increasingly popular in recent years. According to Zhang et al. (2019), the development of night tour products can not only enrich the tourism product structure but also promote the development of the night economy. However, the current night tour products usually focus on visiting attractions, which can be boring and repetitive. Therefore, it is necessary to develop a new night tour product that focuses on providing tourists with a unique and immersive experience of local culture and people.

Research methodology

This paper adopts a mixed research method, including qualitative research and quantitative research. Qualitative research is used to analyze the needs of tourists and the characteristics of Wuhan's night scene. In-depth interviews and observational research are conducted to collect data. Quantitative research is used to analyze the development trends of the tourism industry and the potential market demand for the new night tour product. Surveys and statistical analysis are conducted to collect data.

Results and discussion

Based on the research data, this paper proposes a new night tour product in Wuhan that focuses on tourist experience. The product includes three main elements: local culture, interactive activities, and personalized services.

Local culture: The new night tour product will focus on introducing tourists to Wuhan's local culture and history. The tour guide will use multimedia tools, such as videos and pictures, to show the development of Wuhan's night economy and culture. Moreover, the tour guide will also introduce local food, music, and customs to tourists, allowing them to fully experience the charm of Wuhan's night culture.

Interactive activities: The new night tour product will also include interactive activities that enable tourists to participate in local culture and people's lives. For example, tourists can learn how to make traditional snacks or participate in a local music performance. These activities not only enhance tourists' understanding of local culture but also provide them with a unique and memorable experience.

Personalized services: The new night tour product will also provide personalized services that cater to tourists' needs and preferences. For example, tourists can choose the attractions they want to visit, the activities they want to participate in, and the food they want to try. Moreover, the tour guide will also provide customized recommendations based on tourists' interests and hobbies.

Conclusion

In conclusion, this paper proposes a new night tour product in Wuhan that focuses on tourist experience. By providing tourists with a unique and immersive experience of Wuhan's night culture, the new night tour product can enhance the competitiveness of Wuhan's tourism industry and promote the development of the night economy. However, further research is needed to test the feasibility and effectiveness of the new night tour product.