Hybrid Events: The Future of Events - Combining Virtual and In-Person

Another successful example of using technology is in hybrid events, a more flexible and welcoming way of hosting events. This allows people to choose how they participate. Another advantage is that this approach can lower costs compared to purely offline events with a certain number of participants. It combines the advantages of virtual events while retaining the advantages of offline events, making it one of the most popular methods currently. Hybrid events can expand the participation group and better meet people's network and social needs. However, it also depends on the network: delays or interruptions in the network can lead to a poor experience. For example, the 2021 Mobile World Congress Shanghai was held in a hybrid mode for the first time, attracting 25,000 participants from 114 countries and regions. At the same time, about 175,000 people participated in the event by watching the live broadcast, greatly expanding the program's influence.