Ethnographic Approach: Definition, Methods, and Applications

The ethnographic approach is a research methodology used in social sciences, which aims to understand an individual or group's culture, behavior, and beliefs by conducting field observations and interviews. It involves immersing oneself in the culture being studied, often for an extended period, and collecting data through direct observation, interviews, and other forms of data collection. Ethnographic research seeks to understand the subjective experiences, perspectives, and meanings of the people being studied, and emphasizes the importance of context and cultural understanding. It is commonly used in anthropology, sociology, and other social sciences to understand human behavior and culture.