旅游购物投诉心理及服务对策:10篇近十年相关参考文献
旅游购物投诉心理及服务对策:10篇近十年相关参考文献
本文精选了近十年内关于旅游购物投诉心理及服务对策的10篇重要参考文献,涵盖购物体验、感知价值、客户满意度、购物环境等方面。这些文献可为旅游从业人员提供宝贵的参考,帮助他们更好地理解游客的心理,并制定有效的服务策略,减少投诉,提升客户满意度。
参考文献:
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Yu, G., & Kim, H. J. (2018). Exploring the relationships among shopping experience, perceived value, and customer satisfaction in tourism shopping. Journal of Travel & Tourism Marketing, 35(1), 22-36.
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Huang, S. Y. (2012). The relationship between tourist shopping experience and destination loyalty: An investigation of international tourists in Taiwan. Journal of Hospitality Marketing & Management, 21(7), 727-744.
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